Future of Amazon business in UK

The future of Amazon business in UK is inversely complex but more importantly, it isn’t solely to be set up online. Amazon has formerly started buying traditional retail chains and is opening its own ‘ bricks and mortar ’ stores but at its heart, it’ll continue to succeed because it’s a data-driven business.

The Alexa voice adjunct remains the coming big occasion for Amazon. By bringing voice interfaces into the mainstream( and the living room and kitchen), the capability for Amazon to be the voice and service at the other end of the line only increases its openings to monetize engagement with guests within its ecosystem.

Patents have been filed lately specifically describing extensions to the capabilities of Alexa that take engagement into new data-driven client services. All this means that Amazon is continuously learning from the data it gathers to deliver services consumers want, that are combined in ways that can induce further profit for the company.

The advantage of erecting an encompassing consumer ecosystem is that regular guests are decreasingly likely to buy incontinently without making any comparisons. With guests not looking at other online prices or considering their original and high road prices, Amazon formerly had a political advantage over its numerous challengers in the retail sector – as well as any sector in which it chooses to trial.

Any sector that’s ready for data-driven metamorphosis is an for being brought into the Amazon ecosystem. There are formerly numerous hints through its recent accessions as to what Amazon is considering as its coming big thing.

Independent VEHICLES

Amazon’s 2019 purchase of the independent vehicle company Sunup is too sensible to ignore. The Christmas 2018 launch of the AWS DeepRacer 1/ 18th model auto joins the blotches veritably easily.

The AWS emblem links the vehicle with Amazon’s pall computing service and the importance of the hype about the tackle presents it as an arising export immolation with a DeepRacer League and a DeepRacer Cup.

Entering the $ 1bn(£ 780m) global sports frugality with a new competitive platform justifies an occasional trial. It’s also worth flashing back that Amazon paid nearly $ 1bn(£ 780m) five times ago to buy Twitch – the videotape game streaming service and more lately the stoked and virtual reality company Goo Technologies along with the network of gaming websites called Curse.

But indeed more seductive is the eventuality for Amazon to use data from DeepRacer to make a route into the multi-trillion-dollar logistics assiduity by developing its independent exchanges and buses.

The use of independent electric vehicles would be a significant development for the core of Amazon’s retail business. It’s also doubtful that the design of the structure that will deliver Amazon products to homes in the future could be comfortably left to others including implicit challengers.


The investment Amazon has made into other artificial intelligence and machine literacy companies including and Graphiq is further substantiation of an intended drive into the independent vehicle request. It’s only with robust, largely responsive AI technologies that safe vehicles can be produced that will satisfy original controllers, insurers, and the Amazon client.

Making Amazon’s brand of independent buses available to consumers would be a new direction for its retail exertion.


Important has also been said about Amazon’s implicit move into the banking and fiscal service sector.

This is because it leads to the eventuality for Amazon to explore creative ways to offer different payment options for its consumers, that keep them within the ecosystem and at the same time can challenge traditional banking practices – without itself getting the Bank of Amazon.

Amazon’s investment so far in fiscal services has been with the disruptive fintech sector in specific countries. This makes sense because the fiscal services assiduity is largely regulated and veritably different in every country where Amazon presently operates. Coupled with the continuing dominance of traditional banks in most countries, it’s prudent for Amazon itself to stay.

At the same time, it can continue to support dislocation and give the ecosystem – including AWS – on which others can make their fintech inventions. Amazon formerly sat on enough computing power and specialized capability to develop and launch its cryptocurrency that could compete with Bitcoin or Ethereum.

There are numerous reasons why cryptocurrency is important to Amazon. While the focus of media attention has been on the exchange price and volatility of a single bitcoin the real value of these currencies is their divisibility. A coin can be divided into any small bit that’s needed. A capability that would make micropayments for veritably small( digital) services commercially practical.

But taking this potentially radical course of action is only feasible once there’s mainstream acceptance of cryptocurrency by the core consumers in the ecosystem and there’s sufficient regulation in place – not so important to cover consumers but rather to cover Amazon.

A far more seductive proposition for Amazon would be to monetize the blockchain itself by giving it an easy-to-use interface within the ecosystem that would also enable its druggies to produce their entries in the public tally.

With enough soft Amazon wrapping around the specialized complications of this system, a challenge to the legal services assiduity would bring an entirely new position of high value and high periphery services to the company.


Machine literacy and artificial intelligence capabilities also open new openings in the health sector. A recently filed patent for Alexa detects when someone is ill through slight changes in their voice or audible coughing. It’s doubtful that a patent of this type is a coexistence when Amazon also bought Pill pack, a US- US-grounded online traditional service, in 2018.

Amazon appears impregnable. As it has expanded from the fairly limited world of dealing books there are a variety of walls that it must overcome to expand its being ecosystem.


The government regulations around finance, buses, and health are each in place to primarily cover people. But different countries hold different views about how protection should be endured.

For illustration, the centralized and public model of UK healthcare including the NHS’s tight data security may prove too big a challenge for Amazon’s3.8 operating periphery to attack head-on. Meanwhile, the rise of citizen health with its stimulant of informed sharing between individuals provides a different route to monetizing any Amazon health device or service.


Indeed more grueling for all of Amazon’s operations in the UK is the 2 digital services duty( DST) on profit that was introduced by the Chancellor in 2018. It’ll be of the most borderline relief to Amazon that this duty is only applied after the first 250m of profit.

This is unashamedly a taxing of the largest US- US-grounded Internet companies. While Facebook and Google – where operating perimeters are significantly advanced – may not break to review their UK business models, it’s near to the bone for a retailer which saw$14.5 bn(£11.4 bn) worth of deals( in 2018) from its third- largest request.

The duty may be enough incitement for Amazon to move towards a bricks-and-mortar model in the UK, to concentrate on advanced periphery services or, more simply, to raise prices.

The duty won’t see Amazon shuttered. For a company that isn’t hysterical to experiment to extend its ecosystem and its requests, this will just be the coming challenge to introduce further.

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